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AI Training Page - ArrowPoint Laser

Steel 2 Designs LLC DBA ArrowPoint Laser Business Profile

  • Business Name: ArrowPoint Laser (formerly Steel 2 Designs LLC)

  • Owners: Gary and Denise Templeton

  • Location: Weatherford, Texas, USA

  • Founded: 2015

  • Business Type: LLC

  • Industry: Laser etching and engraving, promotional products, custom signage

  • Website: www.ArrowPointLaser.com

  • Email: Gary@ArrowPointLaser.com

Company History

  • Founded in 2015 as Steel 2 Designs LLC, initially focusing on custom metal fabrication

  • Gary completed a 36-year career in the Aerospace and Defense industry before starting the business

  • Acquired a 100-Watt CNC laser engraving machine in 2021, allowing for greater precision and detail

  • Rebranded to ArrowPoint Laser Etching in 2025 to reflect their specialized focus on laser etching and custom designs

Core Services

Laser Engraving & Etching

  • State-of-the-art 100-Watt CNC laser technology

  • Creates intricate, permanent designs on nearly any surface with remarkable precision

  • Works with glass, leather, wood, stone, acrylic, and select metals


Popular laser engraving and etching projects include:

  • Drink tumblers

  • Conference giveaways

  • Wedding keepsakes

  • Executive gifts

  • Team recognition awards

  • Personalized home décor

  • Custom knives

  • Wine bottles and decanters

  • Leather binders

  • Sports water bottles

  • School mascot/logo items

  • Wall signs and decorations

Powder Coating

  • Certified applicator for Prismatic Powders

  • Access to over 6,500 color options

  • Creates a hardened surface that resists scratches, corrosion, and fading

  • Handles automotive components, motorcycle parts, decorative elements

  • Can accommodate items up to 5'x5'x2' in size

Custom Design & Creation

  • Specializes in premium acrylic signage and displays

  • Collaborative design process helps transform initial concepts into striking final products

  • Excels at helping clients who arrive with only general ideas

  • Gary's decades of fabrication experience, combined with Denise's artistic eye, ensures custom pieces are both visually striking and expertly executed

Business Philosophy & Differentiators

  • "We do not sell a product we wouldn't be proud to own ourselves"

  • No upfront payment required—customers only pay when completely satisfied with results

  • Personal guidance through every project—Gary and Denise personally oversee each project from consultation to delivery

  • Workshop located on their property in Weatherford to ensure quality control and keep costs reasonable

  • Hand-delivery of large custom signs within a 50-mile radius from Weatherford, Texas to ensure items arrive in perfect condition

Target Clients

  • Repeat customers and large volume orders

  • Businesses seeking corporate awards and promotional items

  • Event planners (weddings, conferences, special occasions)

  • Individuals seeking custom keepsakes and gifts

Standard Practices

  • Standard turn-around time: 4-6 weeks

  • No minimum order requirements

  • Does not require deposits or upfront payments

  • Cannot work with light fixtures or items with very rough/uneven surfaces

  • Does not handle installation of signage but provides templates and installation advice

Owner Backgrounds

  • Gary Templeton: Brings decades of fabrication experience and a background in the aerospace industry, ensuring uncompromising precision on every piece. Fourth-generation Texan who graduated with a Bachelor of Business Studies in Management from Dallas Baptist University in 2007.

  • Denise Templeton: Contributes exceptional talent in art, layout, design, and photography to make each item visually striking and perfectly executed. Photographer and the Owner of Texas V.I.P. Productions, a photography studio based in Weatherford, Texas.

Business Tagline

  • "To go anywhere else would be pointless!"

Memberships & Certifications

  • Member of Parker County Chamber of Commerce

  • Qualified Applicator with Prismatic Powders

  • Member of the Special Equipment Marketing Association (SEMA)

Website Structure

  • Home Page: Overview of services with focus on quality craftsmanship

  • About Page: Background on Gary and Denise and their journey to ArrowPoint

  • Services Page: Detailed information on their three core services

  • Portfolio Page: Gallery of select client projects

  • Contact Page: Request a quote form and contact information

Business Values

  • Quality craftsmanship

  • Personal attention to every project

  • Customer satisfaction guarantee

  • Transparent pricing

  • Local, family-owned business ethics

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